Net-A-Porter Launches Luxury Sportswear Site – Net-A-Sporter

The premier online luxury fashion Net-a-Porter today launched a new luxury sportswear site Net-A-Sporter.com, which will feature exercise gear and active wear from 37 brands, including Adidas for Stella McCartney, Monreal London, L’Etoile Sport and Bodyism. There are 11 types of sports clothes available — tennis, golf, equestrian, running, cross-fit training, yoga, dance, swimming, surf, sailing and ski — and a dubious category called après sport.

The most expensive item a cashmere hoodie costs more than $2,200 and one of the cheapest a polo shirt is priced at $67. Expect to pay over $200 for a pair of leggings or track pants.

The sport-luxe trend has gone nuts over the past year and women are prepared to pay big bucks for the clothes they wear while working out, says President of Net-A-Porter.com, Alison Loehnis. “We spotted a gap in the market for being a one-stop shop for workout wear where fashion meets function and where performance and style are equally valued,” Ms Loehnis told Vogue.

Traditional clothing brands such as Theory, Stella McCartney and Aussie designers Zimmermann have jumped on this trend and launched activewear capsule collections, separate from their usual ready-to-wear lines.

“Start with a good pair of leggings, comfortable cross trainers and supportive underwear,” advises Ms Loehnis. “Keeping warm after exercising is important so a stylish hoodie or layering piece in a cosy fabric is also important.”

And we are going to do just that, with a look at 10 of the must have things.



 

NET-A-SPORTER



 

1. MONREAL LONDON – tennis 
Monreal London is a high-end luxury collection of trend-driven dresses and separates for players who care as much about style as they do about tennis. The atelier behind some of Louis Vuitton’s handbags was called upon to create its first ever accessories offering, andNet-a-porter is the online exclusive stockist of the Biscayne double compartment tennis racket case with transparent & flamingo printed sides.

Best for: Women who want to look super cool on and off the court
Key piece: I love the UV filter neon trim dress, £250


 

2. WEARGRACE – yoga 
Weargrace offers a deeper meaning to the products we buy and the clothes we wear. Simple and elegant tops and sari drape-front pants can be worn ‘on the mat’ to practice yoga and ‘off the mat’ into our daily lives. Each piece is adorned with a Tibetan prayer flag. Weargrace pieces are made according to strict fair labour regulations and a percentage of profits are donated to Care and Share, an orphanage in India, where Joyce and her husband sponsor three children. Weargrace also collaborates with MondoDonna, an association supporting and educating immigrant mothers and their children in Bologna, Italy, where all online sales are hand-wrapped, packaged and shipped with love.

Best for: Embodying all that is yoga into a fashion label
Key piece: The grey safari pants, £135


 

3. BALLET BEAUTIFUL – dance 
Ballet Beautiful came to life out of the desire for chic, comfortable, dance-inspired clothing to wear during Ballet Beautiful classes. The line, like the workout, is designed to bring the beauty and athleticism of classical ballet to today’s discerning marketplace where fitness, efficiency and elegance are a must.

Best for: An elegant regression into that ballerina you always wanted to be
Key piece: The pink wrap cardigan, £145


 

4. LIVE THE PROCESS – gym & cross fit 
Live The Process is comprised of a collection of luxury activewear and a website that provides access to a group of experts in the holistic health community. The fashion-based fitness line uses high-end, breathable, moisture-wicking fabrics to give exceptional comfort, as well as the necessary elements for the active lifestyle of the modern fashion consumer.

Best for: The city girl going from studio to lunch
Key piece: All of it is super chic studio gear – I love their take on après sport – the cape is a must have. Lycra classic zip-front hooded cape, £260


 

5. LIFORME – yoga 
London based start-up company Liforme has developed an innovative yoga mat with a unique ‘alignment system’ on its surface to help yogis of all traditions, levels and sizes to practice in perfect posture. The mat, which took founder James Armitage nearly 5 years to research and develop has the yoga community excited by its groundbreaking specially-engineered material, which comes with a previously unheard of level of grip.

Best for: Balancing your inversions without slipping
Key piece: if there is one yoga mat you ever buy in your life, it’s this. Liforme yoga mat, £100


 

 

6. BODYISM – gym & cross fit 
Bodyism was founded by James Duigan, personal trainer to stars like Rosie Huntington-Whiteley and Zoe Kravitz and the man behind the cult ‘Clean & Lean’ lifestyle. The latest addition to James’ fitness empire is the Bodyism active wear range, developed by his wife Christiane and Bodyism trainer and ex-model, Nathalie Schyllert. Bodyism’s Bodywear Brazilian Body Collection is inspired by stylish women who want to look and feel good whilst they work. Unique tailoring and state-of-the-art fabrics mean Bodywear is comfortable, breathable, lightweight and above all stylish. The clothes lift, support, tighten and sculpt the body in all the right places.

Best for: Holding you in where you need it the most – the technical fabrications give you support in all the right places
Key piece: The city print crop legging, £75


 

7. L’ETOILE SPORT – tennis & golf 

A personal interest in finding fashionable athletic wear is at the root of CEO and Creative Director Yesim Philip’s vision. When she and Hannah Griswold went looking for chic, sophisticated apparel to wear on the tennis court and golf course, and couldn’t find exactly what they were looking for, they decided to get to work. Philip’s focus from the beginning has been on comfort, functionality, and style.

Best for: This is classic tennis and golfing attire at its best – chic and ‘club whites’ appropriate
Key piece: The argyle golf dress, £290


 

8. ZIMMERMANN – swim & surf 
Sisters Nicky and Simone Zimmermann founded their namesake label in 1991 in Sydney, Australia. Zimmermann has collaborated with Net-a-sporter to produce an exclusive 10-piece capsule collection channeling Zimmermann’s signature use of prints and feminine sensibility through sporty swimwear and training separates.

Best for: Athletic shapes and technical details – throw them on over a bikini or jeans after the beach.
Key piece: The double-layered halterneck bikini, £200


 

Jawbone-Up

9. JAWBONE 
For more than a decade, Jawbone has developed wearable technology and audio devices unparalleled in their innovation, ease-of-use and sophisticated design.TheUP24 is an activity and sleep tracking wristband that wirelessly connects with your IOS or Android device and your favourite fitness apps to you helpful information to guide you in taking action to improve your health and fitness. Rain, splash, sweat and shower resistant, it delivers real time information to help you understand how you sleep, move and eat.

Best for: The ultimate motivator that is with you at all time – get up and move that body!
Key piece: Jawbone UP24 bracelet, £125


 

10. LAAIN – après sport 
LAAIN is a new womenswear brand that bridges the gap between sport and sportswear. Launching for A/W 2014 it will be exclusive to Net-a-sporter.

Best for: The perfect merge of fashion and function
Key piece: The ultra-light wool sleeveless hooded tunic top, £380



 

 

Legatto Lifestyle

In-House Editor

Legatto Lifestyle Magazine is a luxury platform showcasing the movers and shakers of the luxury industry.

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