Jaguar has joined forces with Stella McCartney, ahead of the leading British designer’s Paris Fashion Week Show on September 29, for the next phase of the FEEL XE campaign.
Both Stella and Jaguar represent the best in British design and have a shared commitment to modernity, performance and innovation, and the FEEL XE Experience is an expression of this design philosophy. Stella has dressed Jaguar vehicles in her Spring 2015 Superhero print as part of the FEEL XE campaign. These vehicles will be taking to the streets of Paris on September 29, delivering a series of FEEL XE Experiences that have been carefully curated by Stella and Jaguar to provide consumers with an Exhilarating taste of cultural highlights that are unique to Paris.
Authentic British Heritage – Jaguar x Stella McCartney
“Jaguar is a British brand that’s full of heritage, charm and one that I’ve admired for years so it’s a pleasure to be finally working directly with them. It was interesting to adapt my playful Superhero print for the XE, adding a feeling of empowerment to its exhilarating design – I can’t wait to see it on the streets of Paris.” commented Stella McCartney, speaking about her work on the FEEL XE campaign.
The FEEL XE Experience marks the continuation of Stella’s involvement in Jaguar’s FEEL XE campaign. Stella even chose to arrive in the XE, the most fuel-efficient Jaguar to date, at The 2014 Stella McCartney Green Carpet Collection earlier this month. Following the FEEL XE Experience in Paris Jaguar will announce details of its next FEEL XE project with British actor Idris Elba in the coming months.
Stella McCartney OBE and Jaguar have created a series of Exhilarating FEEL XE Experiences for consumers to mark the arrival of the XE in Paris
Stella has dressed Jaguar vehicles in her Spring 2015 Superhero print as part of the FEEL XE campaign
The partnership between Jaguar and Stella reflects a shared design philosophy that celebrates modernity, performance and innovation
This collaboration with Stella marks the next phase in the Jaguar XE reveal at the Paris Motor Show on 2 October
[Find out more at the Luxury Insider]