Gucci: Fashion and movie collaboration is a chapter that we are well acquainted with. Prada and Tiffany’s association with the recent release – The Great Gatsby, Daniel Craig suiting up in a Tom Ford for Skyfall, and Chopard lending jewellery designs for reel-life Princess Diana are popular examples that stand evidence to this. Likewise, Gucci’s Frida Giannini is lending her designer expertise towards upcoming thriller – Rush (www.rushmovie.com), which is due to hit cinemas in September. The designer label’s creative director has been roped in to create costumes for Olivia Wilde and Chris Hemsworth, the leads in the film. As Giannini describes it, you’d find Olivia playing a supermodel wife, dressed in knee-high booties, shaggy coats and wide brimmed purple hats by Gucci.

“James Hunt’s style is full of animal sensuality, perfectly brought out by Hemsworth in the period-evoking outfits. While the style of Suzy Miller, played by Olivia Wilde, is the essence of Gucci as it captures the mixture of sexy allure and innocent naturalness that defined the style of the time,” adds Giannini.