Italian label Fendi is launching L’Acquarossa, an homage in scent to Rome, and also to passion and feminine beauty. The new eau de parfum will be available from September in select stores.

Created by François Demachy, along with noses Delphine Lebeau and Benoît Lapouza, L’Acquarossa blends fruity notes of Calabrian bergamot, Sicilian mandarin and prune with Lantana, a red and gold flower called to mind by the bottle design of the new perfume.

Rose, orange blossom and magnolia essences enhance the floral quality of the composition, underscored by base notes of red cedar, musk and patchouli.

According to Fendi, the rectangular bottle evokes “the perfect, mathematical and majestic architecture of Roman monuments.” The bottle is bright red, a color synonymous with passion, and is accented by a gold and black rectangular top and gold base, both with engraved lettering.

As announced last June, Chiara Mastroianni is the face of L’Acquarossa in the advertising campaign, shot by French photographer Jean-Baptiste Mondino.