Luxury eyewear brand Oliver Peoples has teamed up with Swedish perfume house Byredo for Spring 2015. Inspired by the landscapes of Los Angeles seen through different coloured filters, the two labels have created both an original fragrance and a pair of sunglasses for the summer season.
Byredo’s fragrance features top notes of juniper berry and Californian lemon, an oris butter and patchouli fraction heart and base notes of musk, warm sand accord and helichrysum.
The scent was then reinterpreted by Oliver Peoples and represented in the form of shades, with the colour of the lenses evoking the aromas of the perfume. The unisex specs come with either semi-matte black rims or a crystal beige frame, while the lenses come in three different photo chromatic options — indigo, champagne and green. The fragrance bottle also comes in the same hues.
Each product is co-signed by the two labels, which took the word “synaesthesia,” the process by which the stimulation of one sense leads to the awakening of a second sense, as their departure point for the project.
“It was important for me that this partnership had a true reason for being and synesthesia and the idea of joint perception became that. I have met artists, musicians and perfumers that display traits of this so-called disorder, and I have always been fascinated by the clarity of their descriptions,” explains Ben Gorham, founder and artistic director of Byredo.
The unisex, acetate sunglass is available in two frame colour ways, Semi Matte Black and Beige Crystal, with three different photochromic lens colours, including Indigo, Champagne and Green. The fragrance and sunglass will be sold separately, as well as in a bespoke box set with a custom-made case and pouch. The fragrance bottle – which naturally matches the lenses and also is available in indigo, champagne and green – will correspond with the chosen lens colour.
The perfume is available for $175 for 50ml, the glasses for $450 and the two together for $530. The launch date is May 2 and is set to be available at Oliver Peoples and Byredo retail points as well as Barneys and Colette Paris.
