Summer is here! – so is Rolls-Royce’s Summer Studio in the heart of Porto Cervo, the ever popular luxurious retreat for the crème de la crème of society. The Rolls-Royce Summer Studio will be open and June and September 2016, by appointment for patrons of true luxury, targeting the world’s elite visiting Porto Cervo this summer.
Located in northern Sardinia, Porto Cervo is a discreet enclave and is a frazione of the comune of Arzachena, in the province of Olbia-Tempio. The village which is the main centre of the Costa Smeralda was first envisioned in the 1960s by His Highness the Aga Khan.
The announcement heralds the commencement of the International Summer Season in Porto Cervo and the season will be on until September. The studio is similar to what Rolls-Royce represents – ‘a hub of society, culture and fine living designed to encapsulate and savour the art of true luxury’- and was created by the world’s most celebrated super-luxury house to entertain and delight, discerning visitors who frequent the enchanting island of Sardinia this summer.
During this period, the shores of Porto Cervo come alive with inhabitants of exquisite super yachts looking to absorb and engage in the rich culture offered by the Costa Smeralda. These are some of the people that Rolls-Royce is targeting with its Summer Studio that is secreted into the walls of the Promenade Du Port.
“Connoisseurs of true luxury are seeking an unforgettable experience in their pursuit of perfection. Rolls-Royce understands this as one of the tenets of true luxury and offers to enrich the lives of our customers and acquaintances by hosting a summer-long Rolls-Royce Studio in one of the most social enclaves in the Mediterranean. The worlds of fashion, art and design collide to create an ambient atmosphere which embodies the spirit of Rolls-Royce,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
By day, guests meander the arresting roads of the tranquil island, able to experience Dawn, the marque’s newest and most social Drophead Coupé ever created. By night, guests return to a social throng of activities and, invigorated by the upbeat atmosphere, they will revel in exclusive gatherings, curated to enlighten and inform, in the company of fellow connoisseurs of true luxury.