L’Oréal Paris Appoints Kristina Bazan as New Ambassador

L’Oréal’s newest brand ambassador is an influential 21-year-old blogger and member of the Instagram glitterati, Kristina Bazan.

Better known as the beauty behind the blog Kayture, the digital style maven has been appointed the new face of L’Oreal Paris, a gig coveted by the world’s most beautiful, high-powered celebrities.

Kristina Bazan - Kayture

The Swiss beauty boasts 2 million followers on Instagram, and receives 2 million views a month on her blog.

“She shows us that any woman can create bold and sophisticated makeup looks, and feel good about herself,” said Cyril Chapuy, brand global president in an interview with WWD.

“She designs her own beauty and has this incredible ability to openly share and inspire women all around the world.”

Kristina Bazan - Kayture MK

Bazan has been covering beauty, fashion, lifestyle and travel on her blog since 2011. In her new role, the blogger will co-create content with the brand, covering color cosmetics at events and for digital platforms.

Legatto Lifestyle

In-House Editor

Legatto Lifestyle Magazine is a luxury platform showcasing the movers and shakers of the luxury industry.