iPhone 5s takes center stage at Burberry’s SS14 Runway Show

The iPhone 5s may need no introduction or even advertising but luxury fashion house Burberry has just bestowed on the Apple marvel, its best campaign ever. After giving us Brit rhythm this year amidst fashionable pomp and musical show as well as spreading the world with Burberry kisses, the brand gets its Brit best in a teaser shot using the iPhone 5s for its spring/summer runway show the label is set to capture via the smartphone. Let us get smart and learn how.

The all-new iSight camera on iPhone 5s will be used to shoot high quality photos and video for runway and beauty looks, product details, and backstage moments. “iPhone 5s makes it even easier to take great photos with the world’s most popular camera,” commented Greg Joswiak, Apple’s vice president of iPhone & iOS Product Marketing. “We’re thrilled to see the amazing photos and HD video Burberry has captured with the incredible all-new iSight camera,” said he of the teaser inviting the audience into the halls of the anticipated show.

The video with a songstress aptly crooning about changing faces alongside visuals reflecting the brilliance of the brand’s craftsmanship and its latest collection’s inspiration, leaves a lot to the imagination of both the technically and the fashionably discerning. “We have a mutual passion for creating beautiful products and unlocking emotive experiences through technology, which has made it intensely exciting to explore the capabilities of iPhone 5s,” said Burberry Chief Creative Officer, Christopher Bailey of its chic partnership with Apple.

The Burberry Prorsum Spring/Summer 2014 runway show will take place on September 16, Monday. “We’re inspired by what this could mean for the future as we continue to explore the merging of physical and digital experiences,” trails off Bailey.


Words by Prashasti Pandey

Legatto Lifestyle

In-House Editor

Legatto Lifestyle Magazine is a luxury platform showcasing the movers and shakers of the luxury industry.