The iconic Hermès scarf gets its best digital buddy. Offering to teach how to tie six different styles of knots is your very own mobile stylist, the Hermès Silk Knot phone app. So, if you know how to knot, not, the app features step-by-step videos and pictures pointing out whimsical ways of pulling off a knotted Hermès.
The French fashion house adapts an interactive philosophy that urges users to try out different knotting ways and post photos on Instagram. While the most original style stands a chance of featuring on updated versions of the application, a series of new knots remains to be added by the luxury label each season.
The innovative lifestyle offering also carries 20 new Hermès knotting cards, a peek at the A/W collection’s scarves selection as well as an insight into the Hermès Silk universe. And the app is up for free download from the iTunes App Store. So if you ever had a reason to not splurge on the fashionable silk, oh, whom are we kidding! Of course you didn’t. But go get more scarves as, thanks to the app, now they’re almost six for a splendid one and growing.
Words by Prashasti Pandey