Giorgio Armani has announced that it has chosen Calvin Harris as the face of Emporio Armani for the Spring/Summer 2015 season. The internationally renowned DJ, singer, songwriter and music producer will also be the worldwide testimonial of the Emporio Armani Eyewear and Watch lines.

The SS15 campaign, shot in Los Angeles by photographer Boo George, will be unveiled globally in January. Choosing Calvin Harris as a testimonial reinforces the deep bond between Emporio Armani and the music world. Scottish by birth, Grammy-Award winning Harris stands as the figurehead for modern dance music and is listed by Forbes Magazine as the worlds top-earning DJ for the second consecutive year. His record-breaking career includes being the first British solo artist to reach one billion steams on Spotify and having the most number one hits from a studio album, surpassing even Michael Jacksons Thriller.

“Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn’t a model by nature, and this creates a more sincere and engaging bond with the public.” said Giorgio Armani.

Hamyar

In-House Editor

To say Hamyar has traveled would be something of an understatement. His passion for travelling has taken him from Tanzania to Dubai and an enviable number of places between, and the memories he captures always make for interesting reading. As well as travel, other subjects which fall into his expert remit include culture, design, fashion and cars - in other words, a born globetrotting who is destined for great things if his aspirations so far are anything to go by.