Burberry will unveil on August 29 the latest edition of its “The Art of the Trench” exhibition with two installations hosted at the brand’s K11 and L’Avenue store locations in Shanghai.
Emerging supermodel Cara Delevingne will be heading over for the event, which features work by Chinese photographer Trunk Xu. Xu has shot some of the most sartorially minded Shanghainese in the city, all wearing distinctive Burberry raincoats and styled with a personal twist.
First launched in 2009, The Art of the Trench sees the London brand take its iconic outerwear garment out on the street, to be captured in the wild, worn by individual fashionistas.
Previous editions of the event have taken place in Chicago, Sao Paulo and New Delhi. China is a major focus for the label: Burberry has 71 stores in the country (two of them in Shanghai) and the brand is growing rapidly in the Asian superpower.
There will be more editions of the “The Art of the Trench” in Paris, Seoul, Kiev and Istanbul before the end of the year, with the French event also coinciding with the launch of a “Burberry Loves PRINTEMPS” capsule collection and a permanent pop-up space at the Parisian department store.