Aston Martin To Revive The Iconic Lagonda Name With A Super Saloon Exclusive To The Middle East

Aston Martin has today announced a bespoke product program for a new super saloon that will see the revival of the iconic Lagonda name. In case the name doesn’t ring a bell for you, the British marquee’s actual full name is Aston Martin Lagonda Ltd; but the later bit is seldom used. But the rare nameplate is all set to make a comeback in a strictly limited series. Aston announced “strictly limited series production” of a new Lagonda saloon previewed by only two teaser images and chose not to say much about it beyond confirming that it’s built atop the same VH architecture that underpins all the cars in the AM range.

The Lagonda Super Saloon 

The Lagonda super saloon was designed by the same crew responsible for the One-77, V12 Zagato, and CC100 Speedster, and will be hand-built in the same workshop at the Aston Martin factory in Gaydon. Judging by the teaser photos, the new Lagonda saloon’s design is inspired by the wedge-shaped 1976 Aston Martin Lagonda sedan designed by William Towns. If you want one, the bad news is the strictly limited number of Lagonda saloons will be available by invitation to select customers exclusively in the Middle East. Not even in China where people are obsessed with stretched saloons. The pricing details and the buyer identities will remain confidential but all we know is that the production is slated to begin in early 2015.

[Aston Martins]


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To say Hamyar has traveled would be something of an understatement. His passion for travelling has taken him from Tanzania to Dubai and an enviable number of places between, and the memories he captures always make for interesting reading. As well as travel, other subjects which fall into his expert remit include culture, design, fashion and cars - in other words, a born globetrotting who is destined for great things if his aspirations so far are anything to go by.

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