Dubai’s taste for luxury items has proved to be a magnet for retailers across the planet, and the latest addition to the landscape is the Italian luxury manufacturers Tonino Lamborghini. The brand know to manufacture eye-wear and watches has introduced a smartphone for the tech-savvy crowd with money to spare.
Though it is not made of precious gems – it’s the precious materials and the hand-assembled labour that go into producing the Tonino Lamborghini Antares, gives it its exclusive, must-have badge.
Available across 10 outlets in the city, including Mall of the Emirates, Atlantis The Palm and Burj Al Arab, the handset comes with a 13 megapixel camera and a high-definition glass display and costs approximately 15,000 Dirham. While this model operates at 3G speeds, a new product with 4G is in the works.
Launched last month, the distributor, the Dubai-based DTK Computers has 2,000 of the luxury phones available for Arabian Gulf countries as well as Lebanon. With components manufactured in Taiwan, the phone is designed and assembled in Italy – but that will change soon. The next generation phones will be made in Germany and are expected to be released in November.
Tonino Lamborghini offers a line of unique, stylish cases for Antares smartphones. These accessories harmonize beautifully with all colors of the smartphone, and subtle touches add to their unique appearance. Their classic design, corporate logo metal, and exclusive materials are all quintessential hallmarks of the Tonino Lamborghini lifestyle.
This elegant leather pocket case has contrast stitching to match the smartphone’s color scheme, and the interior suede trim offers reliable protection for your Antares from scratches, scuffs, and impact.
The company has also launched an online store for its products such as watches, eyewear and leather goods but not mobiles. It will also open its first flagship store in Dubai in December. Tonino Lamborghini’s core business comprise luxury watches, eyewear, jewellery, leather goods and pens.
The brand, which is based in the Palazzo del Vignola, near Bologna, is not to be confused with the supercar marque owned by Volkswagen. Yes, Tonino Lamborghini is the son of Ferruccio Lamborghini, who founded the Automobili Lamborghini in 1963, but he went his own way in 1981.