American lifestyle brand Tommy Hilfiger has once again called upon the now-famous preppy American family to promote the new 2013 Fall collection.

Holidays are over and the members of this unusual American family are all off to the university campus to help young Chloe get settled for the 2013 Fall campaign.

The photos by Craig McDean show all of the faces representing Tommy Hilfiger,  featuring a similar cast of eclectic characters from past campaigns: Jacquelyn Jablonski, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov, Julia Hafstrom, Lea Sorensen, Toni Garrn, Thomas Gledhill, Kim D, Sacha M’Baye, Tidiou M’Baye, Viggo Jonasson, Jourdan Dunn, Tian Yi and two Basset Hounds named Morgan IV and V. New additions to the family this season include Sasha Luss, Cora Emmanuel, Katya Riabinkina, Benjamin Eidem, RJ King and Marlon Teixeira. This ‘family’ has represented the preppy Tommy Hilfiger brand for 7 seasons now.

The “Cärpe-diem mañana” ad campaign will be released throughout the world this fall in posters, print, online and on social networks.