Rolls-Royce Motor Cars new luxury sports coupe, the Wraith, will be on show in London’s iconic Knightsbridge department store Harrods.

The car, unveiled at the Geneva Motor Show in March, is no doubt bound to turn heads in the English capital and could even add to the city’s already heavy congestion as motorists slow down and even stop to take a closer look.

By far the sportiest car to be built by the company since it was acquired by BMW, the Wraith boasts a V12 engine that is capable of catapulting the car from standstill to 60 mph in 4.4 seconds, yet its ride is so smooth that the acceleration doesn’t threaten a spill of the rear occupants’ cocktails.

It is these traits of luxury, refinement and quality that made Harrods the natural choice for Wraith’s UK debut. Renowned globally as purveyors of the world’s finest goods, both Harrods and Rolls-Royce have exceeded client expectations for over a century.

The interior is finished with an Arctic White and Navy Blue leather scheme, with intertwined RRs embroidered in the headrests in Navy and, unique for this model, the striking new Canadel Panelling in Santos Palisander. Completing this spectacular interior is a starlight headliner, casting a glow from hundreds of individual ‘stars’ in the roof lining at the press of a button.

Rolls-Royce is already taking orders for the €245,000 car and the first examples are expected to be delivered to their owners before the end of 2013.

Wraith will be in the window of Harrods department store all week, until Saturday 4 May.