Apart from wooing shoppers to boost festive sales, Christmas to retailers is also about dressing up their windows to wow onlookers too. Last year Harrods bought Christmas Express in to its windows to celebrate the festival. This year the renowned departmental store has kick started the festivities with The Land Of Make Believe campaign.
It is a fantasy winter tale where magical mice arrive at Harrods to help Father Christmas transform the store ready for the festive season. Based on the theme, the world famous windows are also dressed for the season. The Land of Make Believe windows features the winter wonderland of silver birch trees, ice-blue skies, snow drifts and oversized toys brought to life by some of the store’s favourite designers, including Stella McCartney, Alexander McQueen and Zuhair Murad.
The Brompton Road is buzzing with celebration as the spectacular festive windows put on display a jack-in-the-box by Linley and Matthew Williamson, a music box by Amy Somerville, spinning tops, teddy bears, toy soldiers fitted in custom designed suits, opulent furniture, a dancing ballerina, a troupe of uniformed mice clad in Harrods’ traditional green along with a Santa Claus riding his reindeers.
The campaign is also supported by a film that is shared on Harrods’ social media platforms. Its shows Peter Pumpernickel as the tiniest mouse in Father Christmas’s troupe of uniformed helpers. But poor Peter is just too little to be of much use, until the Christmas lights on the front of the building fail. Father Christmas seeks Peter’s help as he is small enough to fit in a hole that leads to the lights outside the building. Peter is shown climbing through the hole to reach the light bulbs and fix it so that Harrods’ festive lights are lit up. The tale ends with Peter and Father Christmas watching the lights turn on as the snow falls over London.