American luxury brand Coach has opened its first flagship store in Paris as part of its ongoing strategy to expand into Europe.
After opening standalone stores in London and Madrid, the retailer known for its high-end accessories has opened a two-level store on the glitzy Rue Saint-Honore, occupying a former Hugo Boss boutique.
Occupying a 6,460-square-foot unit stretching across two levels, the Parisian outlet will sell men’s and women’s fashion and accessories joining a dense shopping neighborhood already home to the likes of Max Mara, Sandro and Zara.
The store also features a “craftsmanship bar” that provides different leather services such as leather care, repair, monogramming and personalization, according to reports from WWD.
Coach currently has more than 450 points of sale in North America, about 500 directly operated locations in Asia, and more than 30 in Europe. The brand also operates e-commerce in the U.S, in Canada, Japan, China and the U.K, which launched last week. The company is also eyeing expansion into Milan and Munich.