A London-based company’s announcement to launch a new hotel brand which they claim will “redefine” luxury in the hotel industry has caused rather quite a stir in the luxury circles.
The company aims to convert the present five-star The Royal Horseguard hotel, situated on the north bank of the Thames River, and rebrand it to the highly regarded Clermont Hotel once it officially opens in 2014.
Exclusive insights suggests that the Clermont hotel will serve as the flagship outpost in Europe – the first of 30 Clermont – branded hotels to be designed and built around the world over the next decade.
Centre to all the flurry of excitement is the Global Hotel Company plans to launch over the next twelve moths three new hotel brands. With ambition sky-rocket, the company hopes to shake up the luxury market on the well-established luxury brands like the Four Seasons, the Mandarin Oriental and the Ritz-Carlton.
To add to the anticipation of newly found brand, the company is to rebrand Singapore’s tallest building the Tanjon Pagar Centre (290m) and the Clermont Kuala Lumpur, both schedules to open in 2016.
Sources suggest that the latter will feature an Olympic –length pool, aqua gymnasium, and private dining rooms where residents can host private events and entertain guests. Additionally, plans have been drawn to build private luxury apartments across Singapore and Malaysia called Clermont Residences.
Clermont is already proving to provide to luxury lovers, great expectations that will undoubtedly see the beginning of something special…