Burberry announced the opening of its new Beverly Hills flagship this week.
This new four floor store on Rodeo Drive, created under the design direction of Christopher Bailey, is part event space, part entertainment hub, a little bit of private space, and a lot of store, all featuring the brand’s Burberry Retail Theatre concept, a multi-sensory experience where interior video walls and in-store digital screens showcase brand content and broadcast live events.
Burberry On Rodeo Drive
Located over four floors on one of the most iconic streets in the world, the new flagship is set on the corner of Rodeo Drive and Dayton Way. Burberry Beverly Hills has been designed to offer multi-sensory experiences for customers, featuring exclusive spaces, products and services. The store comprises a mixture of event space, entertainment hub, private space and store.
The Burberry Range
The new flagship boasts the largest Burberry product range in Los Angeles, including Burberry Prorsum, Burberry London, Burberry Brit, Accessories and Burberry Beauty. This Burberry Beauty is actually the first in-store room of its kind in Los Angeles, featuring the full Burberry fragrance and make up collections with specialist recommendations.
The Beauty Counter
There is a first in-store Burberry Beauty room in Los Angeles and the biggest Burberry Beauty area in the market, featuring the full Burberry fragrance and make up collections with specialist Burberry Beauty consultants offering personalised appointments.
Exclusive Limited Edition Collections
The launch unveiled an exclusive limited edition collection of men’s and women’s ready-to-wear, eveningwear and accessories — not to mention the iconic trench coat — and the store’s special featured services, which include a mobile check-out and Customer 1-2-1 through which store associates can access customers’ unique preferences and shopping history.
The Burberry Interior Rooftop Private Suite
A private suite on the top floor of the store, with its own dedicated entrance and direct access to a garden rooftop terrace, has been designed to offer the ultimate personalised and intimate shopping experience for Burberry customers. The suite comprises a fitting room, serviced pantry, bathroom and dressing room. The space features a separately controllable digital screen and music for this area. The suite is also designed as an events space, with 360 degree views overlooking Hollywood.
Burberry in the US
Burberry currently has 78 standalone stores in the Americas region across New York, San Francisco, Chicago, Miami, Toronto and Mexico City. In California, Burberry currently has 12 stores – Beverly Center, Rodeo Drive, Costa Mesa, Palo Alto, Palm Desert, Sacramento, San Diego, San Francisco Centre, San Francisco Post Street, Santa Monica Brit, Topanga and Valley Fair.