With a flagship store in Berlin’s vibrant Tauentzienstarße, the Tokyo high street retailer Uniqlo enters the German market. The store is supposed to open its doors this spring with a total sales floor area of 2,700 square meters over three levels.
Uniqlo was first established in 1984 in Japan. It has grown to have 1200 stores worldwide with 15 of them located across three countries in Europe. The UK store was the first to launch in 2001, followed by a store launch in France in 2007 and Russia in 2010.
The flagship store to be launched in Berlin will be located in the popular shopping area that is home to various other international fashion brands. It will offer the full line of women’s, men’s and kid’s clothing.
Bernd Hauptkorn, Fast Retailing Group Officer and Uniqlo Europe CEO said , ” Uniqlo is a giant globally, but we are still a challenger brand in Europe. We have been focusing on our presence in Paris, London and Moscow, and we are enjoying attractive growth rates despite a commercially demanding environment. The opening of our Berlin store marks a step-change for us. The German-speaking market will offer great opportunities for Uniqlo, as well as other major markets and cities we are considering across Europe including Barcelona and Milan.”
We are excited for the chain which is part of Fast Retailing which also includes Comptoir des Cotonniers, Helmut Lang, Theory and J Brand to finally land on German grounds, especially the trendy city of Berlin.