Budweiser Beer hotel opens in the iconic Copacabana beach for the World Cup
With less than a two weeks to go for the FIFA World Cup 2014, Brazil is getting ready for a carnival like celebration. Fans from all over the world are beginning to feel the anticipation of the tournament as they suffer from sleepless nights, sweaty palms and racing hearts to watch their favorite team compete. But if you haven’t been fortunate enough to get hands on tickets for the coveted event, cheer up as Budweiser is bringing a premier destination for fans and athletes in Rio de Janeiro.
Budweiser will be taking over Pestana Rio Atlantica hotel in Rio de Janeiro during the World Cup to offer the ultimate fusion of entertainment and sports, as legendary FIFA World Cup players join in on the action, including appearances by Brazilian legends Bebeto, Dunga, Cafu, and French legend Lilian Thuram among other international stars.
With incredible rooftop views of Rio de Janeiro’s iconic Copacabana Beach, the Budweiser Hotel by Pestana will feature indoor and outdoor bars, a rooftop pool complete with a performance stage for musical acts, guest lounges, parties with world-class partner brands, and more.
Andrew Sneyd (Global Vice President, Budweiser)
“Bringing the 2014 FIFA World Cup to Brazil is a unique moment for football, and presents us with the perfect stage to provide fans with an unforgettable experience both at the tournament, and all around the globe. No other competition offers such powerful moments of celebrations, optimism and camaraderie to its fans, and Budweiser will be right there on the ground to share in those moments and help make them more exciting than ever before.”
Budweiser who is also the official beer sponsor of the tournament has additionally launched the brand’s marquee ad for the tournament Rise As One campaign and television advertisement for the tournament, Celebrate As On.
FIFA World Cup 2014 begins on Thursday, June 12 and ends on Sunday, July 13.