It’s definitely payback time for Apple . After poaching the prestigious brains of the luxury fashion industry, they have now bid adieu to the mastermind behind the development of Apple’s Beats1 radio service, Ian Rogers. It came as a surprise confirmation last week that Ian Rogers is now leaving Apple to take on as the chief digital officer at the French Luxury group, Louis Vuitton Moët Hennessy.
LVMH is one of the leading luxury groups that own brands such as Louis Vuitton, Dior, Givenchy and Céline. One of the impressive things about this move is that fashion industry is now truly valuing and investing in the digital forefront. Although there are exceptions like Burberry who jumped feet first almost a decade ago into digital, the rest have been slow to join the bandwagon to go online. The prime concern being thinning their rudiment of their finely crafted heritage into high-end wares, whereas with digitalisation, that is converted into a pixelated thumbnail or an oversized non-loadable PDF.
This only means one thing. The targeted customer is conveniently spoilt with an array of fully functioning e-commerce sites, round the world shipping along with the replica of the shopping experience at their own comfort. And with Ian Rogers comes the perfect blend of high-end digital ventures along with a dash of innovation in the field of fashion.
There were rumours of the fashion industry grappling slow down in China and key growth markets, but this move by LVMH, might just be their of saying, check-mate.